![]() ![]() Why CRM? To clarify, let’s check out a couple of statistics first:ĥ9% of companies tested say that CRM helped them improve Customer Retention and Satisfaction Rate by 47% and reduce lead costs by 27%. ![]() Why Is CRM One Of The Most Valuable Assets A Company Can Acquire? Lastly, CRM software shows how effective your sales strategy is and if something in your process needs improvement.Ĭustomer-wise, CRM software provides information about each customer, their history, and any pending tasks related to nurturing and upselling. It stores all information in one place – such as messages, meetings, pain points, buyer persona type, and, in some cases, calls with customers – everything you need to know about specific leads to help you build a relationship and close deals. Furthermore, it pinpoints the location of specific prospects in the sales funnel, their status, the next activity the sales team needs to perform, and potential value.ĬRM software substitutes various spreadsheets and documents companies use to keep up with prospects’ or customers’ data. In other words, sales terms, CRM software helps teams visualize their pipeline and organize or perform tasks related to the buyer journey.
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